Blue Dot is the new social currency given to people who actively support their favourite charities, motivating millions of consumers to support any cause they believe in.
People can get Dots for sharing any non-profits on social media, volunteering or donating to over 100k charities globally. With their Dots they access exclusive celebrity products & career experiences and a personalised ‘Active CV’, that records all their good actions and can help them get promoted or a new job.
Already prior to launch, an amazing reaction…
Within moments of the site going live, Noel Gallagher offered the last chance to get tickets to his debut UK dates exclusively to Blue Dot citizens http://bit.ly/rcTc9M. Within 48hrs, thousands of positive actions had been taken for causes, including cash donations to over 30 UK different charities. Now, Coldplay are using Blue Dots in the UK, and also now also in the US, http://www1.networkforgood.org/bluedot to offer the chance to see them live to their fans that have got Dots by supporting any of over 100,000 global charities.
At launch over 1 million Dots will be distributed: For volunteers with VInspired, donors to any of 9000 charities on Justgiving & 100,000 charities on NetworkForGood in the US, or ‘sharers’ of global non-profits on Facebook. The UK Government is awarding Dots to 10,000 teenagers who volunteered with charities as part of their NCS and Payroll Givers are to get Dots.
Dots get you amazing products and experiences:
Coldplay, Stone Roses & Radio 1’s Annie Mac tour tickets.
Free audio book and £10 donated to the charity of your choice from Audible.co.uk & money off MP3’s from Amazon.co.uk.
Get to shadow Denise Lewis & top execs from Facebook, Yahoo, Wired etc
Blue Dot founder Chris Ward: “I was previously Creative Director of the UK’s Comic Relief, where we work first hand with major stars and brands to create attention-grabbing moments that engage millions of people in volunteering and charitable giving.
I created Blue Dot, as a genuinely new & innovative way to enable every single Cause to create that same impact, every single day of the year.”
Natasha Hill, Marketing Director, Cancer Research UK: “Blue Dot can be to charities what Nectar is to shops.”
Blue Dot has had a tremendous reaction from the biggest names in charity, entertainment and brands and is now live in Beta at www.bluedotworld.com and signing up charities & partners (providing products), ahead of launch in early November.
Tessa Jowell, Labour Party Shadow Minister
“Blue Dot is a social currency beyond money that will garner what is precious. People giving their time, people giving their commitment, people doing the things that they love and then getting the kind of rewards that make them want to do it all over again.”
Craig Newmark (Founder Craig’s List)
“Blue Dot could become the real life implementation of Cory Doctorow's
idea of Whuffie.”
http://www1.networkforgood.org/bluedot (US)
http://www.facebook.com/BlueDotWorld
@bluedothome
Contact:
Chris Ward / Founder / chris@bluedotworld.com
07932 746 591 | @chrisatcoffice | uk.linkedin.com/in/chrisatcoffice
Notes
Blue Dots are recognised by HMRC as applicable for Gift Aid.
Listen to Radio 1’s Annie Mac explain all about Blue Dot and play her favourite tunes of 2011 in her special Blue Dot Radio Show http://bit.ly/nTExIZ
Click on ‘What is Blue Dot’ at www.bluedotworld.com for
Welcome letter from founder Chris Ward
8 important facts about Blue Dot
How it’s named after Carl Sagan’s famous ‘Pale Blue Dot’ speech
Further Quotes
“We might be the largest charity in the UK but we have the same challenges as all charities in the UK, large or small. It is harder and harder to engage with consumers and harder and harder to get those important donations, so Blue Dot is really welcome.” Natasha Hill, Marketing Director, Cancer Research UK
“BITC welcomes Blue Dots and is certain they enable our member companies to recognise & reward the good activity their existing, and potential future, employees do.” Stephen Howard, CEO Business In The Community (representing 850 major businesses)
“"Blue Dot, celebrating, rewarding and recognising the good that people do is enormously powerful.” Jess Moore, Commercial Director V Inspired
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